Privacy Policy
Last updated: December 2025
1. Who We Are
Ablazers Performing Arts School ("we", "our", or "us") is committed to protecting and respecting your privacy. We are a performing arts school operating in Harlow, Great Yarmouth, and Torbay, providing drama, dance, and voice training for children aged 2-18.
Contact Details:
Email: info@theablazers.com
Website: www.ablazers.com
2. Information We Collect
We collect and process the following types of personal information:
Information you provide directly:
- Contact information: Name, email address, phone number
- Child information: Child's name, age, date of birth
- Location preferences: Your preferred class location
- Programme interest: Which programmes you're interested in
- Medical/additional needs: Any relevant information about your child's needs (SEND, allergies, etc.)
- Emergency contacts: Secondary contact details for emergencies
Information collected automatically:
- Device information: Browser type, device type, operating system
- Usage data: Pages visited, time spent on pages, scroll depth
- Cookies: Session information, preferences (see our Cookie Policy)
- Analytics data: How you found us (referrer), UTM parameters
3. How We Use Your Information
We use your personal information for the following purposes:
- Service delivery: To register your child for classes and manage their attendance
- Communication: To send updates about classes, term dates, and performances
- Safety: To ensure your child's safety and meet safeguarding requirements
- Improvement: To improve our website and services based on how you use them
- Marketing: To send information about new programmes (with your consent)
- Legal compliance: To comply with legal obligations and child protection requirements
4. Legal Basis for Processing
Under GDPR, we process your data based on:
- Contract: When you book classes, we need your information to provide the service
- Legitimate interests: To improve our services and communicate with you
- Consent: For marketing communications and non-essential cookies
- Legal obligation: To comply with safeguarding and child protection laws
5. Data Sharing
We do not sell your personal information to third parties. We may share your information with:
- Service providers: Email services, payment processors (who are bound by data protection agreements)
- Legal authorities: If required by law or to protect children's welfare
- Venue partners: Class location information where necessary for safety
6. Data Retention
We retain your personal information for:
- Active students: Throughout your child's time with us plus 7 years
- Enquiries: 2 years from last contact if you don't become a customer
- Financial records: 7 years as required by law
- Safeguarding records: Until the child reaches 25 years old or as required
7. Your Rights
Under GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Ask us to correct inaccurate data
- Erasure: Request deletion of your data (where legally permitted)
- Restriction: Ask us to limit how we use your data
- Portability: Receive your data in a portable format
- Object: Object to certain types of processing
- Withdraw consent: Withdraw marketing consent at any time
To exercise any of these rights, please contact us at info@theablazers.com.
8. Security
We implement appropriate technical and organisational measures to protect your personal information, including:
- Secure HTTPS encryption on our website
- Access controls and authentication
- Regular security reviews
- Staff training on data protection
9. Children's Privacy
As a children's performing arts school, we take extra care with children's data. We only collect information about children that is necessary for their participation in our programmes, and we obtain parental/guardian consent before collecting any such information.
10. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any significant changes by email or by posting a notice on our website. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this privacy policy or our data practices, please contact us:
Email: info@theablazers.com
Website: www.ablazers.com
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated: ico.org.uk